美國西北大學市場營銷專業(yè)申請材料解讀

　　美國西北大學市場營銷專業(yè)申請需要哪些材料?對于計劃申請美國研究生選擇市場營銷專業(yè)的人來說,申請美國西北大學需要準備哪些材料,以及該校的市場營銷課程有哪些?對于申請者制定申請計劃很重要,下面就來看看具體的問題解答。

　　美國西北大學市場營銷專業(yè)所需申請材料：

　　·data form, essays and resume

　　·academic transcripts from all colleges, universities and professional schools attended

　　·official results from the gmat and toefl, if applicable

　　·two (2) career progress survey reports from individuals able to evaluate job performance, one preferably your current manager

　　·honor code

　　·$250 application fee

　　·interview request, made either by submitting part i of the kellogg application (for off-campus interviews) or by calling the office of admissions to schedule an on-campus interview after submitting part 1 of the application. note: chicago-area applicants must interview off campus unless applying to the jd-mba program.

　　兩大研究方向：http://www.kellogg.northwestern.edu/marketing/major.htm

　　marketing

　　seeking a broad understanding of marketing. it is appropriate for students planning careers in areas such as management consulting and general management.

　　marketing management

　　planning careers in marketing. as with the marketing major, courses expose students to the major concepts and tools that serve as the foundation for the theory and practice of modern marketing. the marketing management major requires a greater breadth of understanding of the concepts and tools and a greater depth of understanding of their application. this major is particularly suited for careers in industries such as packaged goods, high tech, e-commerce, entrepreneurship, business marketing, consulting, retailing, sales management and marketing research.

　　美國西北大學市場營銷專業(yè)課程設置：

　　· marketing management 市場營銷管理　　· research methods in marketing 市場研究方法　　· marketing channel strategies 市場渠道策略

　　· consumer insight tools 消費者觀察工具　　· business marketing 商業(yè)市場營銷　　· advertising strategy 廣告策略　　· models of consumer behavior 消費者行為模型

　　· services marketing and management 市場服務與管理　　· sales promotion and retailer behavior 銷售推廣和零售行為　　· sales force management 銷售人員管理

　　· the management of product development (1/2 unit course) 產品開發(fā)管理　　· introduction of new products and services 新產品與服務介紹

　　· marketing strategy 市場策略　　· technology marketing 技術市場營銷　　· independent study 獨立學習　　· internet marketing 網絡營銷

　　· advanced topics in marketing 市場營銷前沿主題　　· sports marketing 體育市場營銷　　· strategic data-driven marketing 戰(zhàn)略性數(shù)據(jù)驅動市場營銷

　　· information & technology based marketing 信息技術市場營銷　　· biomedical marketing (formerly biot-914) 生物醫(yī)學市場營銷　　· international marketing 國際市場營銷

　　· media and integrated marketing 媒體與整合營銷　　· analytical marketing and customer 分析市場與消費者　　· relationship management 關系管理

　　通過上面對美國西北大學市場營銷專業(yè)的課程設置以及申請材料的介紹,相信對于很多計劃申請美國研究生的人來說,在選擇美國西北大學市場營銷專業(yè)的時候可以提早做好準備。

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